Audience.
This sales skills training course has been created for people required to sell as part of their role.
The training course materials will share essential sales skills, practical strategies, and effective sales techniques to deliver better results.
Participants will learn what is needed to sell more, what is selling, and a range of sales techniques.
Sample Materials.
We use generic backgrounds so you can rebrand the training course materials as your own.
Topics Covered.
1. Selling
- Selling professional services.
- Why people don’t buy.
2. The selling equation
- The selling equation: Activity x Skill x Attitude = Results
3. First impressions
- Managing first impressions.
- How to influence buying decisions.
4. Stages of a sales call
- The stages of the sales call – (opening, presentation, closing, and departure).
- AIDA Formula.
- The role of presentation skills.
- Believability.
5. Communication skills
- Getting information.
- Questioning skills.
- Powerful words for questions.
- The pitfalls in questioning
- Listening skills.
- Active listening skills.
6. Client expectations
- How to best manage client expectations.
7. Documents
- The client’s record card.
- How to craft a proposal.
- Buying signals and the role of price.
8. How to close the sale
- Effective closing techniques.
- The critical role of non-verbal communication.
- The use of eye contact, personal space, and how not to lose a sale.
Learning Outcomes.
- Examine the main obstacles that can block sales.
- Understand that the nature of selling is viewed as a process.
- Understand a range of sales training techniques.
- Explore techniques to build an effective sales process.
- Understand how to deliver better sales results.
What’s Included?
You get instant access to everything you need.
- Workbook.
- Slides.
- 17 Free Training Games.
- 17 Free Training Icebreakers.
- 15 Practical Training Guides.
- 2 Course Tests.
- Activities/Exercises.
- A Reading List.
- A Course Advertorial.
- An Action Plan.
