Unlock Sales Training With Oak Innovation.
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This training course material can be used to run a course on Sales Skills.
You can use this editable course pack to improve your learners’ sales skills and save time.
Course Outline:
Along with the introduction, there are eight lessons your participants will work through.
1. Selling
The course focuses on professional services and why people don’t buy them.
Key takeaways:
- Participants will explore selling professional services and learn why people don’t buy.
2. The selling equation
This lesson outlines the selling equation.
The course focuses on dealing with attitude and managing first impressions. It also explores how to influence buying decisions and behavior.
Key takeaway:
- Participants will look at the selling equation: Activity x Skill x Attitude = Results
3. First impressions
Key takeaways:
- Course participants will learn about managing first impressions and explore how to influence buying decisions.
4. Stages of a sales call
This lesson explores the sales call stages and the AIDA Formula.
In this lesson, course participants will:
- Review the stages of the sales call – (opening, presentation, closing, and departure).
- Explore the AIDA Formula.
- Examine the role of presentation skills.
- Discuss believability.
5. Communication skills
This lessson explores core sales skills.
In this section, course participants will:
- Learn about getting information.
- Review questioning skills.
- Discuss powerful words for questions.
- Explore the pitfalls in questioning.
- Discuss listening skills.
- Identify active listening skills.
6. Client expectations
This lesson of the course discusses client questions, wants and needs.
Tell a compelling story that explores features, benefits, and how to handle objections using transitions.
Key takeaway:
- Participants will learn how to manage client expectations best.
7. Documents
The lesson focuses on buying signals and the role of price.
Key takeaways:
- Course participants will explore the client’s record card, learn how to craft a proposal, and discuss buying signals and the role of price.
8. How to close the sale
Focus on effective closing techniques and the role of non-verbal communication.
In this lesson, course participants will:
- Review effective closing techniques.
- Discuss the critical role of non-verbal communication.
- Explore the use of eye contact, personal space, and how not to lose a sale.
Objectives:
In this training course on sales skills, your participants will:
- Examine the main obstacles that can block sales.
- Understand that the nature of selling is viewed as a process.
- Understand a range of sales training techniques.
- Explore techniques to build an effective sales process.
- Understand how to deliver better sales results.
Skills Gained:
Based on the learning objectives, participants will gain the following essential skills:
- Understanding Sales Fundamentals: Learners will develop a solid foundation in the principles of selling professional services and the factors that influence purchasing decisions.
- Application of the Selling Equation: Participants will learn to apply the selling equation (Activity x Skill x Attitude = Results) to enhance their sales effectiveness.
- Managing First Impressions: The course will teach techniques for creating positive first impressions and influencing buyer behavior.
- Sales Call Structure: Learners will understand the stages of a sales call, including opening, presentation, closing, and departure, as well as the AIDA formula (Attention, Interest, Desire, Action).
- Communication Skills: Participants will improve their core communication skills, including effective questioning and active listening techniques.
- Client Expectation Management: The training will cover how to identify and manage client expectations, addressing their questions, wants, and needs.
- Proposal Development: Learners will gain skills in crafting proposals and understanding the importance of client record-keeping.
- Recognizing Buying Signals: Participants will learn to identify buying signals from clients and understand the role of pricing in the sales process.
- Closing Techniques: The course will focus on effective closing techniques and the importance of non-verbal communication in sealing sales.
- Building Rapport with Clients: Learners will develop strategies for building rapport with clients to foster long-term relationships and repeat business.
These skills are designed to enhance participants’ capabilities in sales, leading to improved performance and better results in their roles.
What You Get:
- Course workbook (71 pages) filled with exercises and advice.
- Slide deck (106 slides) with engaging visuals and key concepts.
- Free training games to make learning fun and interactive.
- Free training icebreakers to foster open communication.
- Practical training guides to enhance learning.
- Course tests to measure learning outcomes and knowledge gains.
- Activities/exercises to reinforce concepts through practice.
- Reading lists to provide additional learning resources.
- Marketing material to promote your courses.
- Action plans to develop implementation strategies.
Plus, You Get These Exclusive Free Guides On:
- Turbocharging your training games (includes 17 free training games).
- Mastering the art of icebreakers (includes 17 free icebreakers).
- Taking charge of course participation levels.
- Reigniting your questioning skills.
- Staying ahead with active listening skills.
- Future-proofing by selecting the right course materials.
- Improving training evaluations.
Order Now, And You’ll Also Get These Free Bonus Resources On:
- Creating presentations that people want.
- Mastering how you deal with difficult people.
- Building personal values.
- Achieving success with instructional materials.
- Taking charge of the emotional reactions to change.
- Developing a solid trainer trust score.
- Empowering others to set goals.
- Creating presentations that people remember.
Extra Benefits:
- You can fully edit fonts, logos, and branding – all easily done.
- The course material can be edited with Microsoft Word, PowerPoint, and PDF.
- This is a one-time purchase with no ongoing fees or subscriptions.
- The course templates have everything you need to deliver courses.
- You get instant access after placing your order.
- Your order adds significant value to the time savings you receive.
- The content increases the type of corporate, employee, and leadership courses you can deliver.
Check out all the other training course materials available in our shop.
Ideal For:
Roles that find this training useful include:
- Sales professionals looking to enhance their selling techniques.
- Managers seeking to develop their team’s sales capabilities.
- New hires entering the sales field who need foundational skills.
