Marketing Training Materials.
Are you looking for flexible training materials on marketing skills that can be quickly adapted to address various marketing scenarios and industry-specific risk factors, ensuring organizational readiness?
Our editable corporate training materials empower trainers like you to easily craft engaging, tailored marketing skills sessions that enhance learning outcomes and boost your professional reputation.
This Marketing Training Materials provides comprehensive resources designed to equip instructors and managers with essential marketing skills.
Participants gain access to editable content, including a 72-slide presentation and a 40-page workbook, enabling them to deliver effective training with minimal preparation.
The course covers fundamental marketing concepts, the marketing environment, and practical tools such as the Boston Consulting Group Matrix, empowering learners to understand and implement successful marketing strategies.
By mastering these skills, professionals can enhance their ability to drive marketing initiatives, improve product positioning, and ultimately contribute to organizational growth.
This training is invaluable for anyone involved in marketing, providing a structured approach that fosters both knowledge and practical application in real-world scenarios.
Everything Included For $80.
Evolve from information provider to inspiration igniter. Our flexible content lets you tailor each session to light the spark of motivation in every participant.
This training course material can be used to run a Marketing Skills course.
Our comprehensive course pack empowers instructors like you to take complete control of their training courses. It offers trainer-made, editable content, customizable slide decks, and the convenience of instant access.
This marketing skills course pack for instructors provides training resources and activities perfect for delivering your training courses.
Course Outline:
Along with the introduction, there are six lessons your participants will work through.
1. Introduction to marketing skills
Created for busy trainers, the content explores “What is marketing?”
In this lesson, course participants will:
- Identify critical marketing skills.
- Discuss what marketing is.
- Introduce core marketing concepts.
2. The marketing environment
We all know that marketing skills never happen in a vacuum.
Focus on factors that influence the market within which marketing skills are used.
In this lesson, course participants will:
- Discuss factors that demand strategic management skills.
- Review the level of control a company has over marketing.
- Explore the main aims of marketing.
3. The Boston Consulting Group Matrix
You can use the lesson to explore The Boston Consulting Group’s product portfolio matrix (BCG matrix).
In this lesson, course participants will:
- Explore the marketing environment.
- Review the Boston Consulting Group Matrix.
- Explore essential aspects like products, prices, and places.
- Outline product growth opportunities.
- Discuss the Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.
The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
The lesson can be used to examine the critical areas of price and place and the barriers to entry within specific markets.
Key takeaways:
- Participants will discuss products.
5. Price and place
In this lesson, course participants will:
- Discuss selling.
- Explore the level of sophistication in the market.
- Review competitor analysis.
- Explore supporting the market.
- Identify what costs will be associated with engaging in a market.
6. Promote the product
Focus on exploring how to sustain a competitive advantage.
This differentiation can come from the nature of the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.
Key takeaways:
- Participants will explore how to sustain a competitive advantage and discuss product differentiation.
Objectives:
In this training course on marketing skills, your participants will:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
Skills Gained:
Based on the learning objectives, participants will gain the following essential skills:
- Understanding Core Marketing Concepts: Learners will develop a foundational knowledge of essential marketing principles and terminology.
- Marketing Process Mastery: Participants will gain insights into the marketing process, including planning, executing, and evaluating marketing strategies.
- Strategic Management Skills: The course will enhance participants’ ability to manage marketing efforts strategically, considering various factors influencing marketing decisions.
- Analytical Skills: Learners will develop skills to analyze market conditions and customer needs, enabling them to make informed marketing decisions.
- Use of Marketing Tools and Techniques: Participants will become familiar with various marketing tools and techniques that can be applied in real-world scenarios.
- Problem Identification: The course will help participants identify obstacles in marketing initiatives and develop strategies to overcome them.
- Application of Theories: Learners will explore various marketing theories and how to apply them effectively in different contexts.
- Communication Skills: The training will enhance participants’ ability to communicate marketing ideas clearly and persuasively.
- Collaboration Skills: Participants will learn to work effectively within teams to develop and implement marketing strategies.
- Adaptability: The course will prepare learners to adapt their marketing approaches based on changing market conditions and consumer behavior.
These skills equip individuals with the necessary tools to succeed in various marketing roles, enabling them to contribute effectively to their organizations’ marketing efforts.
What You Get:
- Course workbook (40 pages) filled with exercises and examples.
- Slide deck (72 slides) with engaging visuals and key concepts.
- Free training games to make learning fun and interactive.
- Free training icebreakers to foster open communication.
- Practical training guides to enhance learning.
- Course tests to measure learning outcomes and knowledge gains.
- Activities/exercises to reinforce concepts through practice.
- Reading lists to provide additional learning resources.
- Marketing material to promote your courses.
- Action plans to develop implementation strategies.
Plus, You Get These Exclusive Free Guides On:
- Turbocharging your training games (includes 17 free training games).
- Mastering the art of icebreakers (includes 17 free icebreakers).
- Taking charge of course participation levels.
- Reigniting your questioning skills.
- Staying ahead with active listening skills.
- Future-proofing by selecting the right course materials.
- Improving training evaluations.
Order Now, And You’ll Also Get These Free Bonus Resources On:
- Creating presentations that people want.
- Mastering how you deal with difficult people.
- Building personal values.
- Achieving success with instructional materials.
- Taking charge of the emotional reactions to change.
- Developing a solid trainer trust score.
- Empowering others to set goals.
- Creating presentations that people remember.
Extra Benefits:
- You can fully edit fonts, logos, and branding – all easily done.
- The course material can be edited with Microsoft Word, PowerPoint, and PDF.
- This is a one-time purchase with no ongoing fees or subscriptions.
- The course templates have everything you need to deliver courses.
- You get instant access after placing your order.
- Your order adds significant value to the time savings you receive.
- The content increases the type of corporate, employee, and leadership courses you can deliver.
Check out all the other training course materials available in our shop.
Ideal For:
Roles that find this training useful include:
- New marketers seeking foundational skills.
- Managers looking to enhance their team’s marketing capabilities.
- Sales professionals that want to understand marketing principles better.
- Anyone involved in developing or implementing marketing strategies.
