Customizable Training Course Material.
Unlimited options for your courses on marketing skills.
Everything Included For $80.
This training course material can be used to run a Marketing Skills course.
Our comprehensive course pack empowers instructors like you to take complete control of their training courses. It offers trainer-made, editable content, customizable slide decks, and the convenience of instant access.
This marketing skills course pack for instructors provides training resources and activities perfect for delivering your training courses.
Course Outline.
You can use the content provided to deliver the critical sections of this training course.
1. Introduction to marketing skills
Created for busy trainers, the content explores “What is marketing?”
In this section, course participants will:
- Identify critical marketing skills.
- Discuss what marketing is.
- Introduce core marketing concepts.
2. The marketing environment
We all know that marketing skills never happen in a vacuum.
Focus on factors that influence the market within which marketing skills are used.
In this section, course participants will:
- Discuss factors that demand strategic management skills.
- Review the level of control a company has over marketing.
- Explore the main aims of marketing.
3. The Boston Consulting Group Matrix
You can use the content to explore The Boston Consulting Group’s product portfolio matrix (BCG matrix).
In this section, course participants will:
- Explore the marketing environment.
- Review the Boston Consulting Group Matrix.
- Explore essential aspects like products, prices, and places.
- Outline product growth opportunities.
- Discuss the Boston Consulting Group’s product portfolio matrix (BCG matrix).
Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.
The four quadrants introduced are:
- Dogs – Products with low growth or market share.
- Question marks or problem child – Products in high-growth markets with a low market share.
- Stars – Products in high-growth markets with a high market share.
- Cash cows – Products in low-growth markets with a high market share.
4. Products
The content can be used to examine the critical areas of price and place and the barriers to entry within specific markets.
Key takeaways:
- Participants will discuss products.
5. Price and place
In this section, course participants will:
- Discuss selling.
- Explore the level of sophistication in the market.
- Review competitor analysis.
- Explore supporting the market.
- Identify what costs will be associated with engaging in a market.
6. Promote the product
Focus on exploring how to sustain a competitive advantage.
This differentiation can come from the nature of the actual product, pricing advantages, accessibility for customers (place), and the level of productive promotional activity introduced.
Key takeaways:
- Participants will explore how to sustain a competitive advantage and discuss product differentiation.
Objectives.
In this training course on marketing skills, your participants will:
- Explore the main obstacles.
- Understand the marketing process.
- Understand a range of tools and techniques.
- Examine the benefits of an effective marketing process.
Skills Gained.
Based on the learning objectives, participants will gain the following essential skills:
- Understanding Core Marketing Concepts: Learners will develop a foundational knowledge of essential marketing principles and terminology.
- Marketing Process Mastery: Participants will gain insights into the marketing process, including planning, executing, and evaluating marketing strategies.
- Strategic Management Skills: The course will enhance participants’ ability to manage marketing efforts strategically, considering various factors influencing marketing decisions.
- Analytical Skills: Learners will develop skills to analyze market conditions and customer needs, enabling them to make informed marketing decisions.
- Use of Marketing Tools and Techniques: Participants will become familiar with various marketing tools and techniques that can be applied in real-world scenarios.
- Problem Identification: The course will help participants identify obstacles in marketing initiatives and develop strategies to overcome them.
- Application of Theories: Learners will explore various marketing theories and how to apply them effectively in different contexts.
- Communication Skills: The training will enhance participants’ ability to communicate marketing ideas clearly and persuasively.
- Collaboration Skills: Participants will learn to work effectively within teams to develop and implement marketing strategies.
- Adaptability: The course will prepare learners to adapt their marketing approaches based on changing market conditions and consumer behavior.
These skills equip individuals with the necessary tools to succeed in various marketing roles, enabling them to contribute effectively to their organizations’ marketing efforts.
What You Get.
- Course workbook (40 pages) filled with exercises and examples.
- Slide deck (72 slides) with engaging visuals and key concepts.
- Free training games to make learning fun and interactive.
- Free training icebreakers to foster open communication.
- Practical training guides to enhance learning.
- Course tests to measure learning outcomes and knowledge gains.
- Activities/exercises to reinforce concepts through practice.
- Reading lists to provide additional learning resources.
- Marketing material to promote your courses.
- Action plans to develop implementation strategies.
You Also Get These Exclusive Free Guides.
- Turbocharge your training games (includes 17 free training games).
- Master the art of icebreakers (includes 17 free icebreakers).
- Take charge of course participation levels.
- Reignite your questioning skills.
- Stay ahead with active listening skills.
- Future proof by selecting the right course materials.
- Improve training evaluations.
And These Free Bonus Resources.
- Create presentations that people actually want.
- Master how you deal with difficult people.
- Build personal values.
- Achieve success with instructional materials.
- Take charge of the emotional reactions to change.
- Develop a solid trainer trust score.
- Empower others to set goals.
- Create presentations that people remember.
Good To Know.
- You can fully edit fonts, logos, and branding – all easily done.
- The course material can be edited with Microsoft Word, PowerPoint, and PDF.
- This is a one-time purchase with no ongoing fees or subscriptions.
- The course templates have everything you need to deliver courses.
- You get instant access after placing your order.
- Your order adds significant value to the time savings you receive.
- The content increases the type of corporate, employee, and leadership courses you can deliver.
Check out all the other training course materials available in our shop.
Ideal For.
- New marketers seeking foundational skills.
- Managers looking to enhance their team’s marketing capabilities.
- Sales professionals wanting to understand marketing principles better.
- Anyone involved in developing or implementing marketing strategies.
Why Choose Our Package.
- It was developed by experienced marketing professionals with extensive industry knowledge.
- It is fully customizable to align with your organization’s specific needs and branding.
- Practical approach with immediate application in the workplace.
- Incorporates the latest trends and best practices in marketing.
Empower your team to drive business success through effective marketing strategies.
Our Marketing Skills Mastery course provides the tools, techniques, and insights necessary to develop strong marketing capabilities that can significantly impact your organization’s growth.
Invest in your organization’s future today.
Master marketing skills and create a more informed, strategic, and successful workforce.
