Marketing Skills For New Leaders: Editable Training Course Material

$80.00 $40.00

Protect yourself from time-wasters by downloading Oak Innovation’s Marketing Skills For New Leaders Training Course Material.

The ideal material for everyday training courses, either offered over a single-day or broken down into smaller modular workshops.

It’s easy to deliver, and an instant editable training solution featuring engaging slides, an editable workbook, and expert training guides.

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Unlock Marketing Skills: Ready-To-Use Training Materials To Empower Your Team.

Whether you’re just starting out or you’ve been in business for years, Oak Innovations’s Marketing Skills Training Course Material is practically created, with business-based, editable training content.

Packed with scalable and reusable training materials, this 100% editable training course content offers flexible benefits.

Suggested Use: For all course types, especially for HR and training professionals balancing customization needs with tight deadlines. After downloading and/or editing any content, deliver the materials, including the slidedeck and participant manual to your audience. For best results, follow the format covered within the training course materials provided.

Trusted By Leading Brands.

aApple
Cadbury
Carlsburg
citi
colgate
comcast
disney
DFA
dunkin
eastern
General-mills
harvard
HRProTeam
HSBC
IAG
IBM
Leica
microsoft
mitubishi
mutual-of-america

Course Outline.

This course content is divided into six well-structured and easy to deliver modules covering all the aspects of essential marketing skills.

1. Introduction to Marketing Skills – Laying the Foundation for Success
This content will help you equip your participants with a solid understanding of fundamental marketing concepts and essential skills.

This module also provides a clear definition of marketing and identifies key areas for development.

Trainer Benefits:

  • Confidently introduce core marketing principles with ready-to-use explanations.
  • Quickly establish the importance of marketing skills for organizational growth.
  • Engage participants from the start with thought-provoking discussions on what marketing is and its role.

Content Includes:

  • Definition of Marketing: A clear and concise explanation.
  • Identification of Critical Marketing Skills: A comprehensive list to guide learning.
  • Core Marketing Concepts: Easy-to-understand explanations of fundamental principles.

2. The marketing environment
This module can be used to discuss the factors influencing strategic marketing decisions, enabling participants to understand the external forces at play.

Trainer Benefits:

  • Provide a framework for analyzing the marketing environment.
  • Facilitate discussions on the level of control companies have over marketing efforts.
  • Clearly articulate the main aims of marketing and their importance.

Content Includes:

  • Factors Demanding Strategic Management Skills: An overview of key influences.
  • Levels of Company Control: Examining the extent of influence on marketing outcomes.
  • Main Aims of Marketing: Defining goals and objectives.

3. The Boston Consulting Group (BCG) Matrix – Strategic Portfolio Analysis
Save time and use this module to introduce the BCG Matrix, a powerful tool for analyzing product lifecycle stages and making informed decisions about product portfolios.

You can use the content to guide your participants through analyzing market sophistication, conducting competitor analysis, and identifying market engagement costs.

Trainer Benefits:

  • Deliver a convenient and insightful module on product portfolio management.
  • Empower participants to make data-driven decisions about product investments.
  • Provide a memorable and engaging learning experience with the BCG Matrix framework.

Content Includes:

  • Introduction to the Boston Consulting Group Matrix: Clear explanation and visual representation.
  • Product Lifecycle Stages: Detailed descriptions of Dogs, Question Marks, Stars, and Cash Cows.
  • Potential Practical Additions: Exercises to analyze real-world product portfolios.

Note: The ‘Boston Box’ is essentially an analytical tool for looking at the lifecycle stages of products in an organization’s portfolio.

The four quadrants introduced are:

  • Dogs – Products with low growth or market share.
  • Question marks or problem child – Products in high-growth markets with a low market share.
  • Stars – Products in high-growth markets with a high market share.
  • Cash cows – Products in low-growth markets with a high market share.

4. Products – Defining Value and Differentiation
You can deliver this module to focus on defining and differentiating products in the marketplace.

Trainer Benefits:

  • Guide participants in understanding the key attributes of successful products.

Content Includes:

  • Product Definition: Understanding core characteristics.

5. Price and Place – Reaching Your Target Market
This material can help participants explore the strategic considerations of pricing and distribution (place) to reach target customers.

Trainer Benefits:

  • Equip participants with the knowledge to make informed decisions about pricing strategies.

Content Includes:

  • Pricing Strategies: An overview of different approaches and their implications.
  • Market Sophistication: Analyzing the level of sophistication in the market.
  • Competitor Analysis: Evaluating competitive offerings and strategies.
  • Market Support: Identifying necessary resources for market engagement.
  • Cost Analysis: Understanding the costs of entering and competing in a market.

6. Promote the Product – Sustaining Competitive Advantage
This module focuses on creating a sustainable competitive advantage through effective promotion and differentiation.

Trainer Benefits:

  • Provide participants with actionable strategies for differentiating their products.
  • Guide them in developing impactful promotional campaigns.

Content Includes:

  • Differentiation Strategies: Exploring various methods for standing out in the market.
  • Promotional Activities: Practical techniques for reaching target customers.
  • Sustaining Competitive Advantage: Long-term strategies for maintaining market leadership.

 

Equip Your Learners With The Skills They Need.

In this training course on marketing skills, your participants will:

  • Explore the main obstacles.
  • Understand the marketing process.
  • Understand a range of tools and techniques.
  • Examine the benefits of an effective marketing process.

 

What You’ll Gets.

Transform your training delivery and maximize participant engagement with our all-inclusive package.

Captivating Content

  • Dynamic Slide Deck (77 slides): Visually customizable presentations that keep your audience hooked.
  • In-depth Course Workbook (40 pages): Packed with exercises and actionable tips for lasting impact.

Interactive Learning Tools

  • Engaging Training Games: Make learning fun and memorable.
  • Effective Icebreakers: Foster open communication and build team rapport.
  • Practical Activities: Reinforce concepts through hands-on exercises.

Professional Development Resources

  • Comprehensive Training Guides: Enhance your facilitation skills.
  • Curated Reading Lists: Expand knowledge with carefully selected resources.
  • Assessment Tools: Measure learning outcomes with pre-built course tests.

Marketing and Implementation Support

  • Ready-to-Use Marketing Materials: Promote your courses with ease.
  • Strategic Action Plans: Develop robust implementation strategies.

 

Instant Access: Lasting Results.

Get immediate access to all materials and start delivering impactful training sessions today. Our resources are designed to drive real change and produce measurable results in your organization.

Elevate your training sessions with our comprehensive toolkit.
 
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