Last Updated on February 22, 2025 by Catherine Fitzgerald B.A. M.A.

Improve Customer Focus With My Editable Course.

With over 30 years of experience in the editable training course space, I’ve encountered nearly every type of customer-focused course.

During this time, I’ve realized that even seasoned training professionals, leaders, and managers have varying perspectives on what truly matters regarding customer-focus skills.

That’s why I’ve developed an editable customer focus course designed for professionals who want to deliver it as their own.

If you’re looking for comprehensive, customizable training materials that you can use confidently, Oak Innovation’s editable customer focus skills course is the perfect solution.

With fully editable content compatible with Microsoft Word, PowerPoint, and PDF formats, you can tailor the material to suit any organizational need. Everything from slide decks to workbooks and practical guides is designed for ease of use—whether you’re an experienced trainer or just starting out.

Using this course material’ll save hours of preparation time while delivering impactful training sessions that transform participants into advocates for exceptional customer service.

How You Can Use Editable Courses In Your Business.

• Deliver as your own.
• Add to your existing courses, workshops, or sessions.
• Learn from the content and use it for yourself.
• Deliver as individual courses in your business.
• Use for ideas or specific content to improve your existing courses.
• Offer development courses to your existing teams or clients.
• Rebrand your business.
• Use in specialized courses or to build new courses.

Success Stories.

Are you not sure if this editable course material is what you want?

Please meet our customer, Theadus. He was worried about that, too.

Theadus started delivering this course on day 1 and reported that this product is excellent overall. He says it allows for customization toward everyone’s use while allowing the trainer to maintain the core knowledge of information to be taught clearly and concisely.

What You’ll Teach.

The course includes six transformative lessons that participants will work through:

1. How to create customer focus.
I start by clarifying the essential elements of a customer-driven organization, such as loyalty and value-added service. Participants explore the benefits of being customer-focused and examine market information and profitability.

Key takeaways:

• You can provide specific advice on the main benefits of being customer-focused, explore the essential aspects of customer focus (e.g., loyalty and value-added service), and the effects of poor customer focus and client focus.
• Participants will examine market information and profit.

2. The customer service environment
Here, I guide participants through the characteristics of excellent customer service, the importance of customers, and how to identify them.

We also delve into the Pareto Principle and its relevance to customer service.

In this section, course participants will:

• Introduce the main characteristics of excellent customer service.
• Discuss what the customer service environment is.
• Explore customer service as a process.
• Discuss why we need customers.
• Learn how to identify customers.
• Explore the importance of the Pareto Principle.

3. Poor customer-centric practices
I explain why understanding customers’ needs is crucial for better purchase decisions.

Participants learn to differentiate between product-centric and customer-centric approaches.

In this section, course participants will:

• Learn to differentiate between product-centric and customer-centric approaches.

4. How to know your customers
This module focuses on customer loyalty, switching costs, reasons for customer attrition, and how to handle crises and commitments effectively.

5. Customer service culture
I provide a roadmap to explore standards, innovation, and delivering exceptional service while discussing key influences on a customer service environment.

Key takeaways:

• You can outline the main influences on a customer service environment and discuss standards, innovation, and excellent service.

6. Maximizing communication
By identifying communication channels, I help participants master active listening skills, understand different customer styles, and introduce effective complaint-handling systems.

In this section, course participants will explore:

• Critical communication practices, including active listening skills.
• Customer styles.
• How to introduce an effective complaint-handling system.

Equip Your Learners With The Skills They Need.

In this training course on customer focus skills, your participants will:

• Understand the vital importance of the customer.
• Explore the value of having excellent customer service.
• Examine the factors that prevent maximizing customer value.
• Understand how to look at customer service levels.
• Understand when a company is customer-driven.
• Explore different customer types and how to interact with them.

Run Better Training Sessions With Ease.

Launch your training courses on demand and deliver training courses in real-time from anywhere.

You get instant access to slide decks, workbooks, guides, and more as required.

• Course workbook (83 pages) filled with exercises and advice.
• Slide deck (90 slides) with engaging visuals and key concepts.
• Free training games to make learning fun and interactive.
• Free training icebreakers to foster open communication.
• Practical training guides to enhance learning.
• Course tests to measure learning outcomes and knowledge gains.
• Activities/exercises to reinforce concepts through practice.
• Reading lists to provide additional learning resources.
• Marketing material to promote your courses.
• Action plans to develop implementation strategies.

Get Instant Access To Our 15 Free Training Guides.

When you access any of our courses — you’ll get 15 free, limited-time bonuses to support your training courses!

• Turbocharging your training games guide (includes 17 free training games): Learn our entire system to maximize engaging training games, guiding you through every step from selection and research to delivery, ensuring your training games are compelling. VALUE $29
• Mastering the Art of Icebreakers guide (includes 17 free icebreakers): Grab the exact icebreakers we use when planning each training course to stay on top of every aspect for both presentations and workshops, from selection and research to delivery, ensuring your icebreakers are effective. VALUE $29
• Taking charge of participation levels guide: Our step-by-step guide for taking charge of participation levels you can use as inspiration for your classes and workshops, including setting standards, roles, and responsibilities, simple tips that always work, and more! VALUE $29
• Reigniting your questioning skills template: A complete breakdown guide to integrating questioning skills to make your training courses shine, from pre-launch drafting objectives to how to use questions after each course begins. We’ve included cool tips on alternatives to using questions in easy and fun examples! VALUE $29
• Staying ahead with active listening skills template: The exact listening skills guide template we use to encourage trainers to use listening skills within training settings, helping you develop active listening skills! VALUE $29
• Future-proofing by selecting the right course materials guide: Our secret hacks to get your audience’s attention, what to look for when selecting materials, and training methods that work well! Let’s simplify your workflow and help you always choose the right training materials for your courses. VALUE $29
• Improving training evaluation guide: A step-by-step checklist of everything you need for training evaluation that has been transformative for our customers, boosting skills and providing valuable insights on the importance of feedback. Learn how to evaluate your courses and use our sample evaluation form. VALUE $29
• Creating a presentation that people want guide: Our secret way of making excellent high-yield presentations and workshops is guiding you through every step, from complexity and jargon to eliminating barriers at the preparation stage, ensuring your presentations shine. VALUE $29
• Mastering how you deal with difficult people template: Grab the checklist we use when planning each training course to stay on top of every detail for presentations and workshops, from strategies to support difficult people to descriptions of behaviors and how to reduce the risk of conflict. VALUE $29
• Building personal values guide: Our exclusive library of 365 personal values and calls-to-build-reflection that you can use to inspire engagement within your courses. VALUE $29
• Achieving success with instructional materials guide: A comprehensive guide to making your instructional materials shine, from understanding what instructional materials are to keeping the training course going using the correct instructional materials! VALUE $29
• Taking charge of the emotional reactions to change guide: The exact presentation guide we use to reach out to participants, helping you explore different responses to change! VALUE $29
• Developing a solid trainer trust score guide: A ten-step strategy designed to assist you in building a more substantial trust score. Let’s simplify your workflow and turn participants into engaged followers across your courses. VALUE $29
• Empowering others to set goals: An insanely practical step-by-step guide on how to set goals has been transformative for training courses and workshops, boosting skills and providing valuable insights. Learn how to create SMART goals and develop problem-solving skills for growth. VALUE $29
• Creating presentations that people remember guide: Our custom guide to creating engaging presentations and workshops guides you through every step, from content preparation and research to delivery, ensuring your presentations succeed. VALUE $29

Instant Expertise at Your Fingertips.

Download and deliver this training material with confidence, eliminating hours of preparation time.

Customization Without Limits

Seamlessly integrate your brand and tailor the training material to an organization’s unique challenges.

Oak Innovation Advantage.

• Unparalleled Flexibility: Fully editable content that adapts to your unique needs.
• Effortless Mastery: Our robust, easy-to-present material ensures flawless delivery, even for novice trainers.
• Instant Impact: Transform customer interactions into catalysts for business growth.
• Comprehensive Resources: We’ve got you covered from icebreakers to action plans.

Empower your learners to:

• Master the art of customer-centric thinking
• Navigate the complexities of diverse customer types with finesse
• Craft powerful strategies to optimize customer interactions
• Harness customer focus and client focus as a springboard for organizational excellence
• Lead with vision and drive meaningful customer-centric shifts

Six Transformative Modules

• Customer Focus Foundations: Uncover the essence of customer-driven organizations
• Customer Service Mastery: Explore the art of exceeding customer expectations
• Overcoming Pitfalls: Navigate and conquer poor customer-centric practices
• Customer Insight Alchemy: Transform data into deep customer understanding
• Service Culture Revolution: Craft the blueprint for an unparalleled customer service environment
• Communication Excellence: Master the tools for exceptional customer interactions

Bring an organization’s customer focus and client focus capabilities to unprecedented heights with Oak Innovation’s Customer Focus Skills course materials.

Boost Training Efficiency With Proven Materials.

Do you want a comprehensive platform offering adaptable training content on customer-focused skills?

Are you looking for content that can be quickly modified to integrate with various digital learning systems and address specific organizational challenges?

With our editable corporate training materials, you can seamlessly transform your sessions into engaging and impactful experiences that drive customer-focus skills, ensuring your clients and teams thrive in delivering outstanding service.

The customer focus skills course content equips professionals with essential competencies to foster a customer-centric culture.

Participants learn to develop effective communication strategies, enhance customer service practices, and build lasting relationships by emphasizing the importance of understanding customer needs and preferences.

The course material covers critical topics such as identifying different customer types, maximizing communication, and creating a customer-first mindset, which drives customer satisfaction and loyalty.

Through practical tools and techniques, learners learn to differentiate their organizations through exceptional service quality, leading to increased revenue and repeat business.

This training material is invaluable for managers, team leaders, and staff across various industries looking to deepen their understanding of customer-focused strategies and enhance overall organizational performance.

Launch Corporate Training Courses In Minutes Using Our Editable Training Course Material.

Deliver immersive, results-oriented programs on customer focus skills that resonate personally reclaim weeks of preparation time, transform participants into passionate advocates, and elevate your status to training expert.

Our course material is mindfully designed to be an easy way to improve your learners’ customer focus skills.

Whether you’re looking for a new customer-focused skills course or want to start offering training workshops, this ready-made course material can help you move forward.

The Easiest Way To Build Skills And Improve Learning.

Oak Innovation combines everything you need to develop learners, manage course delivery, improve learning, and more.

Companies such as Apple, Grenoble Graduate School of Business, Peer Resources, and Carlsberg selected Oak Innovation’s suite of editable course material to increase skills and scale their training courses globally.

Based on the learning objectives listed, participants in your course will gain the following skills:

• Understanding customer focus and client focus: Ability to comprehend the essential aspects of a customer-driven organization.
• Customer loyalty: Skills to recognize and foster customer loyalty.
• Value-added service: Understanding how to provide value-added service to customers.
• Market information analysis: Ability to examine and utilize market information for customer focus.
• Profit relationship: Understanding the connection between customer focus and profitability.
• Customer service process: Skills to view and implement customer service as a process.
• Customer identification: Ability to identify and categorize different types of customers.
• Pareto Principle application: Understanding and applying the Pareto Principle in customer service.
• Customer expectations: Skills to investigate and understand customer expectations.
• Product-centric vs customer-centric approaches: Ability to differentiate between product-centric and customer-centric business approaches.
• Customer experience enhancement: Skills to focus on providing a positive customer experience.
• Customer service levels: Understanding how to assess and improve customer service levels.
• Customer-driven organization: Ability to recognize when a company is truly customer-driven.
• Customer interaction: Skills to interact effectively with different customer types.

Participants will develop a comprehensive understanding of customer and client focus, from theoretical concepts to practical application in organizational settings.

The course aims to equip learners with the skills to create and maintain a customer-centric approach, enhance customer service, and ultimately drive business success through improved customer relationships.

The Training Course Material Solutions Your Courses Needs.

Deepen connections with your target audience using editable training course material. Customize with a few clicks and streamline your courses.

• You can fully edit fonts, logos, and branding – all easily done.
• The course material can be edited with Microsoft Word, PowerPoint, and PDF.
• This is a one-time purchase with no ongoing fees or subscriptions.
• The course templates have everything you need to deliver courses.
• You get instant access after placing your order.
• Your order adds significant value to the time savings you receive.
• The content increases the type of corporate, employee, and leadership courses you can deliver.

Check out all the other training course materials in our store.

Connect The Right Courses With The Right People.

Delivering training courses with Oak Innovation offers freedom-earning opportunities.

It’s an excellent alternative for consultants and independent training professionals who don’t have the time to spend hours and days creating training content.

Or maybe you’re already an employed trainer, people manager, or individual who wants to supplement your income by delivering training courses using Oak Innovation’s editable course material.

Oak Innovation is built to bring people and training course material together.

Roles that should attend this course include:

• Customer service representatives.
• Sales professionals.
• Team leaders and managers.
• Anyone involved in customer interactions.