The rhetorical triangle is a model for understanding and crafting effective communication and arguments.

We can analyze and strengthen our communication skills by considering its three components – writer, audience, and message.

This guide will provide background on the rhetorical triangle, explain its theory, and highlight ten ways leaders can apply it to improve communication.

What Is The Rhetorical Triangle?

The rhetorical triangle is a model that shows the relationship between the three elements of effective communication and persuasion:

• The writer or speaker.
• The audience.
• The message.

This model helps communicators analyze their rhetoric by considering how their words, style, and organization appeal to their audience’s values, interests, and needs.

Theory Behind The Rhetorical Triangle

The theory behind the rhetorical triangle emphasizes crafting communication tailored to a specific audience. The fundamental principles are:

• The writer/speaker appeals to the audience’s values, interests, and needs, not their own.
• The message is adapted to be most effective for the particular audience.
• The writer/speaker builds credibility and trust with the audience.

By analyzing each element of the rhetorical situation using the triangle, communicators can improve their ability to persuade and connect with their audience.

10 Ways Leaders Can Use The Rhetorical Triangle

Here are ten ways leaders can use the rhetorical triangle model to improve their communication:

1. Analyze your audience – Consider their values, interests, needs, and goals. What messaging and style will resonate most?
2. Build common ground – Establish shared interests, values, and objectives between you and the audience.
3. Craft your message – Tailor your central message and supporting points to appeal to the audience.
4. Choose your words carefully – Use language your audience will relate to that supports your goals.
5. Establish credibility – Demonstrate your expertise, trustworthiness, and authority.
6. Use an appropriate tone – Adapt your style, formality, and emotion to fit the audience.
7. Organize effectively – Structure your message so the audience can easily follow.
8. Motivate your audience – Craft persuasive calls to action that meet their needs and goals.
9. Invite feedback – Provide a way for the audience to ask questions and offer input.
10. Refine your communication – Analyze reactions and adjust your message and style accordingly.

Summary

The rhetorical triangle helps communicators tailor their words, style, self-awareness, and organization to the audience’s values, interests, and needs.

By considering the writer, audience, and message, leaders can shape more effective rhetoric to connect with and persuade others.

Analyzing communication through the rhetorical triangle framework allows for continual improvement and resonance.

Catherine Fitzgerald B.A. M.A. PGDip( Founder )

With 30+ years of experience, Catherine Fitzgerald, B.A., M.A., PGDip, founded Oak Innovation in 1995. Catherine received her Bachelor’s degree and Master’s from University College Cork. She holds qualifications in Professional Development And Training from University College Galway. She is completing a second Master’s from University College Cork. Since 1995, clients include Apple, Time Warner, and Harvard University.