Catherine Fitzgerald B.A. M.A. PGDip

Retargeting, also known as remarketing, is a form of online advertising that helps businesses avoid bounced traffic after they leave their website. Retargeting is a […]

Whether you like them trade jobs or not, millennials take note. It’s no big secret that we like millennials (even though I’m not that generation […]

Hyper-personalized marketing is a strategy that leverages data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Hyper-personalized […]

Marketing channels are the ways or outlets that businesses use to communicate with their customers or potential customers. They are essential for promoting products, services, […]

Raiser’s Edge is a comprehensive, robust fundraising and donor management software designed to help non-profit organizations streamline their fundraising efforts, manage donors, and build stronger […]

Marketing ROI (Return on Investment) is a critical metric that quantifies the profitability of marketing efforts. Marketing ROI measures the return on investment from every […]

Business-to-consumer (B2C) marketing refers to a company’s strategies and tactics to promote its products and services to individual consumers. Unlike Business-to-Business (B2B) marketing, which focuses […]

A/B testing, or split testing, compares two versions of a webpage, email, or other marketing asset to determine which one performs better. A/B testing in […]

Benchmarking is a strategic marketing approach that compares a company’s performance with its competitors or industry standards. Benchmarking in marketing involves identifying, understanding, and adapting […]

Marketing funnels and clickfunnels, also known as sales funnels or conversion funnels, illustrate the theoretical customer journey toward purchasing a product or service. This concept […]