Sales Skills: Fully Editable Training Material.
Oak Innovation’s Sales Skills Training Course Material combines the powerful impact of engaging training slides and editable course workbooks with the distinctive benefit of expert training guides and training games for a courseware solution that’s as effective as it is flexible.
Designed to develop sales and selling skills, this training course material is further enhanced with icebreakers and training forms to improve your courses.
Whether you’re just starting out or you’ve been in business for years, the training profile is flexible and customizable, with everything you need – leading to a successful training course.
Perfect for those looking to ensure materials are scalable and reusable across departments without sacrificing on quality.
Trusted By Leading Brands.
Learning Objectives.
In this training course on sales skills, your participants will:
- Examine the main obstacles that can block sales.
- Understand that the nature of selling is viewed as a process.
- Understand a range of sales training techniques.
- Explore techniques to build an effective sales process.
- Understand how to deliver better sales results.
Course Outline.
This comprehensive training course is divided into eight easy to deliver modules designed to transform a sales team.
Module 1: Resetting Your Sales Mindset: Why Customers Buy
You can deliver this module, which sets the stage by examining the evolving nature of sales and the key obstacles that can block success.
The content will debunk common sales myths and help participants understand why a customer-centric approach is crucial in today’s market.
Participants will be able to:
- Identify the significant shifts in the sales environment.
- Recognize common sales obstacles and develop strategies to overcome them.
- Understand the importance of building trust and rapport with potential clients.
Benefits: Sets the foundation for instant impact by aligning participants with a modern sales mindset.
Module 2: Mastering the Sales Equation: The Formula for Success
Participants will discover the fundamental elements of sales success: Activity, Skill, and Attitude.
This content provides a clear roadmap for optimizing each component to drive results.
The content focuses on developing a winning mindset and managing first impressions to influence buying decisions positively.
Participants will be able to:
- Apply the Selling Equation (Activity x Skill x Attitude = Results) to improve sales performance.
- Cultivate a positive and resilient sales attitude.
- Analyze and enhance personal sales activity levels.
Benefits: Directly contributes to skyrocketing training ROI by focusing on the core drivers of sales success.
Module 3: Creating Powerful First Impressions: Building Instant Rapport
You can use the content to share how to make a lasting positive first impression that sets the stage for a successful sales interaction.
This content explores the crucial elements of non-verbal communication, active listening, and building instant rapport.
Course participants will begin to:
- Master the art of making a positive first impression.
- Utilize effective non-verbal communication techniques.
- Build instant rapport with potential clients.
Module 4: Navigating the Stages of a Sales Call: The AIDA Advantage
This module can be used to provide a structured approach to sales calls, guiding participants through each stage: Opening, Presentation, Closing, and Departure.
Participants will explore the AIDA (Attention, Interest, Desire, Action) formula and learn to improve their presentation skills and believability.
Course participants will learn to:
- Confidently navigate each stage of the sales call.
- Apply the AIDA formula to create compelling sales presentations.
- Enhance presentation skills to build trust and credibility.
Module 5: Supercharge Your Communication Skills: The Key to Building Relationships
Effective communication is at the heart of successful sales.
This module’s content will help participants develop core communication skills, including questioning techniques, active listening, and avoiding common pitfalls.
Course participants will learn to:
- Utilize effective questioning techniques to uncover client needs.
- Master active listening skills to build rapport and understanding.
- Avoid common communication pitfalls that can derail a sale.
Module 6: Exceeding Client Expectations: Delivering Value That Lasts
The module’s content will share how to effectively understand and manage client expectations.
This module will help participants identify client questions, wants, and needs.
You can also explore how to present features and benefits compellingly and handle objections using smooth transitions.
Course participants will learn to:
- Identify and address client questions, wants, and needs.
- Craft compelling presentations that highlight features and benefits.
- Effectively handle objections and turn them into opportunities.
Module 7: Mastering Sales Documents and Closing Signals: Spotting Opportunity
This module focuses on utilizing sales documents effectively and recognizing key buying signals.
Participants will learn how to craft compelling proposals, understand the role of price, and interpret client cues.
Course participants will begin to:
- Create professional and persuasive sales proposals.
- Understand the role of price in the sales process.
- Identify and interpret key buying signals.
Module 8: Closing the Sale with Confidence: Sealing the Deal
The final module focuses on mastering effective closing techniques and understanding the power of non-verbal communication in sealing the deal.
Participants will review various closing strategies, explore the impact of eye contact and personal space, and learn how to avoid common mistakes that can cost them the sale.
Course participants will learn to:
- Master a range of effective closing techniques.
- Utilize non-verbal communication to build trust and influence decisions.
- Avoid common closing mistakes that can cause a sale to be lost.
What You’ll Get.
Transform your training delivery and maximize participant engagement with our all-inclusive package.
Captivating Content
- Dynamic Slide Deck (106 slides): Visually customizable presentations that keep your audience hooked.
- In-depth Course Workbook (71 pages): Packed with exercises and actionable tips for lasting impact.
Interactive Learning Tools
- Engaging Training Games: Make learning fun and memorable.
- Effective Icebreakers: Foster open communication and build team rapport.
- Practical Activities: Reinforce concepts through hands-on exercises.
Professional Development Resources
- Comprehensive Training Guides: Enhance your facilitation skills.
- Curated Reading Lists: Expand knowledge with carefully selected resources.
- Assessment Tools: Measure learning outcomes with pre-built course tests.
Marketing and Implementation Support
- Ready-to-Use Marketing Materials: Promote your courses with ease.
- Strategic Action Plans: Develop robust implementation strategies.
